Continuing Care Retirement Communities, or CCRCs, are residential communities that offer a range of living options for older adults, from independent living to skilled nursing care. With the aging population growing, the demand for CCRCs is increasing, making them an attractive option for businesses looking to expand into the healthcare sector. One such business is pharmacies, which can benefit greatly from opening in a CCRC. In this article, we will discuss the advantages of opening a pharmacy in a CCRC.
A captive audience: A CCRC provides a captive audience of residents who require a range of healthcare services, including medication management. Opening a pharmacy in a CCRC allows you to provide a convenient and accessible service to residents who may have mobility or transportation issues.
Increased demand: With an aging population, the demand for healthcare services is only going to increase. Opening a pharmacy in a CCRC positions your business to meet the growing demand for medication management and other healthcare services.
Collaborative relationships: In a CCRC, you have the opportunity to build collaborative relationships with other healthcare providers, such as physicians and nurses. This can help to create a network of healthcare providers who can work together to meet the needs of the residents.
Long-term customers: CCRC residents typically live in the community for an extended period, which can result in a loyal and long-term customer base. This provides stability for your business and the opportunity to build relationships with residents over time.
Diversification: Opening a pharmacy in a CCRC provides diversification for your business. In addition to the traditional pharmacy services, you can also offer specialized services, such as medication management for residents with complex medical needs, and medication education and counseling services.
In conclusion, opening a pharmacy in a CCRC can be a smart business move for those looking to expand into the healthcare sector. With a captive audience, increased demand, collaborative relationships, long-term customers, and diversification opportunities, a pharmacy in a CCRC can provide a stable and profitable business model.